Summary

Web Analytics Tutorial

 

Appendix A – Making Reports More Usable

IN THIS APPENDIX
* Matching Expectations
   Web Server Configuration
   Adjusting Definitions to Improve Metrics
* Matching Business Organization
* Interfacing to Content Delivery Systems

Matching Business Organization

In any business or organization, people are given domains of control and responsibility. By sharing the work and not interfering with each other’s areas of expertise, people can accomplish more than any one of them could do on his or her own. This applies to the “business” of building and running a web site as it does to any other. Because each person or department has a distinct area or subset of the web site that she or he is interested in, you can make the reports more useful by providing subreports that pertain to each particular area of interest.


  /index.html
  /
  /press/*
Figure 3. A sample request filter
for a news division in a company.
We talked about this briefly in Lesson 8 - Examining Subsets of Traffic when discussing Content Filters. In essence, you can create a subreport that filters by request to assign certain groups of files to each departments that is responsible for them. If you have press releases in the /press/ directory on your web site and list news on your home page, you might set up a subreport with a request filter like Figure 3 for the division of your company responsible for news and press releases. You can make similar divisions for departments responsible for any subset of pages withing the site.


  /store/*
  *.cgi
Figure 4. A request filter
for the site developers.
You might also consider dividing content based on file type. The widgetmanager.com site has some dynamic sections: an online store at /store/ and several CGI scripts that are used for collecting customer information, registering new users, user login, and similar tasks. The developers at widgetmanager.com do not work much with the HTML pages, but are responsible for developing and maintaining these dynamic sections of the site. Figure 4 shows a possible set of request filters that could be used to create a subreport to give the developers specific information about the parts of the site they work on.

Figure 5. Sample Content Groups Report
Figure 5. The Content Groups report can provide
a comparative review of different site sections.
If your business is small or everyone is involved, in some way, in several areas of the site, you might want to use Summary’s groups feature instead of creating subreports. Rather than separating the reports into distinct subsets, the Groups feature will maintain reports for the whole site but allow you to use the Content Groups report to compare traffic in each individual domain of responsibility. For each Group, Summary allows you to define a set of request patterns (like the filters above) and assign a name to that. So Figure 5 shows an example of what a Content Group report might look like for a company with several common divisions.

Whether you build subreports or use Groups, you can take this specialization to any level you want. It might be perfectly reasonable to create specific subreports for particular individuals in the company. If a software developer is responsible for one particular function on the site, then you can give him a subreport that includes only requests to his code. You can also combine the subreport and Group features by creating department-specific subreports and, within each subreport, defining Groups of requests for each individual in the department.

MORE ON
Content Filters


Table of Contents | 1: What is Web Analytics? | 2: Where are My Visitors Coming From? | 3: Search Engines | 4: Advertising | 5: Revenue Modeling | 6: Design Considerations | 7: Determining Visitor Behavior Patterns | 8: Examining Subsets of Traffic  | 9: Incorporating Business Goals | 10: Bandwidth Management | 11: Site and Server Diagnostics | 12: Investigating Troublemakers | Appendix A: Making Reports More Usable | Appendix B: Technical Details of Metric Accuracy

Copyright 2002 by Summary.Net - Updated 16.Apr.2002