Summary

Web Analytics Tutorial

 

Lesson 10 – Bandwidth Management

IN THIS LESSON
* Total Bandwidth
   Suggested Bandwidth
* Peak Usage
   Reducing Peak Usage
* Managing Virtual Domains

Managing Virtual Domains

Figure 6. Virtual Domains Report
Figure 6. The Virutal Domains report
allows you to see which sites use the most bandwidth.
When you are running a server with many web sites or virtual domains on it, you will want to know relative usage of each site for billing and balancing. Using web analytics, you can analyze the log files of all your web sites and compare statistics of each. A Virtual Domains report, like Figure 6, allows you to instantly see which domains are logging the largest number of hits and bytes.

In order to produce this report, you will need to make sure Summary has logs from all your web sites. If each web site makes its own log files, you can place them in subdirectories of the summary logs folder that correspond to each site. See the Summary documentation for more details on configuring Summary for use with virtual domains.

If you are concerned about bandwidth usage by your virtual domains or are billing each web site client for usage, you can sort the report by the Bytes column to get the largest users at the top. If you have several web servers located on different Internet connections (perhaps in different co-location facilities) you can still analyze all the log files with a single copy of Summary to determine which sites use the most bandwidth. Using this data, you may want to evaluate the location of the sites to balance the load across your Internet connections and keep your usage charges reasonable.

Figure 7. Sample Spreadsheet
Figure 7. Use a spreadsheet to track monthly bandwidth usage for client sites.

The Virtual Domains report shows cumulative totals for the entire period covered by the log files. So if you are billing by month and have more than the current month’s log files, you will want to keep track of bandwidth usage of each client site in a separate file or spreadsheet like Figure 7.

Figure 8. Virtual Domains Report
Figure 8. The Virutal Domains report also shows Hits, which can correlate to server load.

The Virtual Domains report also includes Hits information, as in Figure 8. When you are managing several servers, even if they are all at the same location, hits or requests tend to correspond more to server load than bytes transferred. Again, if you analyze all the logs from all your sites in one copy of Summary, you can use the Virtual Domains report to compare the request load each site contributes to the server. Using this you can organize the sites across the servers to better balance the load. As the Virtual Domains report shows historical values, you may want to track the hits for each server in a separate file or spreadsheet, as for the bandwidth above, to know how the sites rank in hits for the recent period. Alternately, the Hits Over Time column shows how each site loaded the server for the previous 30 days. Comparing these charts may show which sites are consistently busy and which ones have periods of relative inactivity versus bursts of high traffic.



Table of Contents | 1: What is Web Analytics? | 2: Where are My Visitors Coming From? | 3: Search Engines | 4: Advertising | 5: Revenue Modeling | 6: Design Considerations | 7: Determining Visitor Behavior Patterns | 8: Examining Subsets of Traffic  | 9: Incorporating Business Goals | 10: Bandwidth Management | 11: Site and Server Diagnostics | 12: Investigating Troublemakers | Appendix A: Making Reports More Usable | Appendix B: Technical Details of Metric Accuracy

Copyright 2002 by Summary.Net - Updated 16.Apr.2002