Summary

Web Analytics Tutorial

 

Lesson 11 – Site and Server Diagnostics

IN THIS LESSON
* Broken Links
   Bad Referrers
   Other Failed Requests
* Hijacked Graphics
* Server Issues
   Down-time
   Bandwidth Usage
   Off-peak Hours

Hijacked Graphics

Figure 4. Graphics Hijacking
Figure 4. It is possible for another site
to invisibly include graphics from your
site in their pages.
The graphics that you have on your site are something you have put effort and time (and perhaps money) into developing to represent your business or service. They are indicative of your brand or service and are a valuable part of the consistent image your present to your customers. The way the Web works, however, it is not very hard for another site to simply include a reference to graphics from your site in their pages. The HTML img tag can tell a visitor’s browser to retrieve graphics from anywhere else on the Web, as illustrated in Figure 4, not just the same site the page is on. When this happens, the visitors at the other site may have no idea that the graphics belong to you. In Summary this behavior is referred to as ‘Graphics Hijacking’ and Summary has the Domains Hijacking Graphics report to help you diagnose this behavior.

Figure 5. Domains Hijacking Graphics Report
Figure 5. The Domains Hijacking
Graphics report indicates which web
sites might be using your graphics.
The Domains Hijacking Graphics report in Figure 5, shows you which domains referred visitors who requested only graphics in their visit. This does not necessarily mean that those domains are hijacking graphics, but it is a good indication. If you have setup an agreement with partner web sites to allow them to include references to your graphics in their site (for example, linking to your logo to promote your product or linking to your advertisements to host on their sites) Summary will not recognize this and these will show up in the Domains Hijacking Graphics report.

Another entry that you will commonly find is ‘google.com’ (and other Google sites.) Google (and some other search engines) have image search tools. When Google users search for images they will get links to graphics on your site but not the pages. Fortunately, Google lists the page that the image is located on so visitors know where it came from.

The Domains Hijacking Graphics report only shows you when other sites include references to graphics on your site. If a malicious user really wants to steal your graphics without you knowing she can simply save the image to her computer and copy it to her web site. Saving an image produces the same request that viewing it in the first place does (in fact web browsers just make a copy of the image they have already cached, so you never get a request for the ‘save’ action if the image was already viewed.) This behavior is effectively impossible to detect. However, if the user tries to copy all the images (or a large number of images) from your site, then this can look significantly like ‘mirroring’ behavior, which we will discuss in Lesson 12 - Investigating Troublemakers.

MORE ON
Mirroring Behavior


Table of Contents | 1: What is Web Analytics? | 2: Where are My Visitors Coming From? | 3: Search Engines | 4: Advertising | 5: Revenue Modeling | 6: Design Considerations | 7: Determining Visitor Behavior Patterns | 8: Examining Subsets of Traffic  | 9: Incorporating Business Goals | 10: Bandwidth Management | 11: Site and Server Diagnostics | 12: Investigating Troublemakers | Appendix A: Making Reports More Usable | Appendix B: Technical Details of Metric Accuracy

Copyright 2002 by Summary.Net - Updated 16.Apr.2002