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Introduction
Web analytics can provide amazing insight into details of traffic patterns,
leads, user software and more web-related data. Sometimes, though, you want to
understand your analysis in metrics that relate to real world quantities. This is
especially true when running a business through a web site. It is necessary to
analyze costs and income, know which visitors are browsing and which are buying.
Short of integrating your sales and web tracking data (which is hard, if not
impossible, especially when sales data in not entirely web-based), you can still
make good estimates of your income and costs by implementing Revenue Modeling in
your reports. Summary includes a feature called ‘Value’ to make this
possible.
Values
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Figure 1. The Monthly Metrics report
includes cumulative values for each month. |
Summary allows you to assign a currency amount or ‘Value’ to
specific events that it tracks. You can assign a value to each page hit and you
can assign individual values to groups of request patterns (see the
the Summary Manual for details on
configuring this.) Summary then counts the total accumulated value for all hits or
request groups and includes this in many of the reports. All the time metrics
reports, such as the Monthly Metrics report in
Figure 1, include a column of Values and a comparative bar chart.
Depending on what you choose your Values to represent and how you configure your
reports, this can provide immediate estimates of costs or revenues for any
period, showing valuable growth trends beyond just hits and page views.
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Introduction
Values