Summary

Web Analytics Tutorial

 

Lesson 6 – Design Considerations

IN THIS LESSON
* Browsers
   Operating Systems and Platforms
*  Browser Features
   Screen Real Estate and Colors
* Language and Speed
   Language
   Load Speed

Language and Speed

Language

Figure 7. Language Report
Figure 7. The Language report can
highlight potential for localizations.
The Web may have first become popular in the United States, but it is growing more rapidly in other countries now. If you are marketing to international visitors or want to start, you should consider localizing your site for different languages. Before you start hiring translators and building new web pages, you need to know which languages are most important. The Language report lists the percent of hits for each language that your visitors have configured their browsers for. If the sampling of hits for browser features is good, then this estimate of the languages usage of your visitors can help you decide whether you should localize your site and which languages to start with.

The Language report was added in Summary 2.1 and requires an update to the JavaScript on your web pages. If you upgraded Summary from a previous version be sure to change the JavaScript on your web site as describe in the Summary Manual.

Load Speed

Figure 8. Sample Modem Speed Report
Figure 8. Use the Modem Speed report to
determine how lightweight to make the graphics.
Another important factor in site design is load speed. If a page takes more than eight to ten seconds or longer to load, you can bet most of your visitors will not come back (or may even cancel loading). Some web servers records the transfer time of each request in the logs. For those that do, Summary can build a modem speed reports, like Figure 8, that shows the distribution of your visitors by connection speed. If your visitors tend to have slow connections you can use the Requests by Bytes reports to see which files on your site are largest and focus on reducing the size of those.

If you do not have transfer time in your logs and your web server will not store it, you can still see what your site looks like on a slow connection. With Summary Plus and SP, you can use the Modem Proxy tool to get a feel for what your site is like at slower speeds.



Table of Contents | 1: What is Web Analytics? | 2: Where are My Visitors Coming From? | 3: Search Engines | 4: Advertising | 5: Revenue Modeling | 6: Design Considerations | 7: Determining Visitor Behavior Patterns | 8: Examining Subsets of Traffic  | 9: Incorporating Business Goals | 10: Bandwidth Management | 11: Site and Server Diagnostics | 12: Investigating Troublemakers | Appendix A: Making Reports More Usable | Appendix B: Technical Details of Metric Accuracy

Copyright 2002 by Summary.Net - Updated 16.Apr.2002