Summary

Web Analytics Tutorial

 

Table of Contents

 

Forward

Lesson 1 – What is ‘Web Analytics?’

Lesson 2 – Where Are My Visitors Coming From?

Lesson 3 – Search Engines

Lesson 4 – Advertising

Lesson 5 – Revenue Modeling

Lesson 6 – Design Considerations

Lesson 7 – Determining Visitor Behavior Patterns

Lesson 8 – Examining Subsets of Traffic

Lesson 9 – Incorporating Business Goals

Lesson 10 – Bandwidth Management

Lesson 11 – Site and Server Diagnostics

Lesson 12 – Investigating Troublemakers

Appendix A – Making Reports More Usable

Appendix B – Technical Details of Metric Accuracy



Copyright 2002 by Summary.Net - Updated 18.Apr.2002