Re: AW: [Summary-Talk] Re: Future features?

[Jason Linhart <jason@xxxxxxxxxxx>]

Akman, Tansel wrote:
> 
>>>>You can already do this in Summary Plus, SP Lite, and SP using
>>>>the Tracking Tags feature.
> 
> This is not exactly the case.
> You can not track especially ads which are incoming from the google ads 
> server, that is the feature what im looking for.

Unless I am completely mis-understanding you, that is exactly what the
Tracking Tags feature is for. It allows you to keep track of how many
visits come in from your paid advertising at Google AdWords, Overture,
and other similar advertising services.

Summary does not provide any features for tracking ads placed by others
through Google AdSense, or a similar service, that appear on your pages.
As far as I have been able to determine, the links in these ads go
directly to Google and from there on to the advertiser. There isn't any
information recorded by your server that Summary could use for tracking
them.

> I imaginge something where you can follow a incoming ads customer to see
> what content/documents he obtain, how long he visit your site, where he 
> leave the page, what way he take through you site etc...

Summary already does several of the things you mention here, although it
doesn't track everything you listed. You can use the Average Steps,
Goals, and Value columns in the Tracking Tags report to learn a great
deal about the behavior of visitors following paid ads at Google to your
site.

Average Steps tell you how many pages people coming in from any given
paid ad view at your site (very similar to time spent). Goals allow you
to tell what percentage of them place an order at your site (or perform
some other important activity). Value/Groups allow you to keep track of
how frequently they reach various areas of "high value" content at your
site.

Visit exit point by tracking tag would be an interesting report. I will
add that to the wish list.

Jason

-- 
Jason@Summary.Net
--
Dr. Seuss books . . . can be read and enjoyed on several levels. For
example, 'One Fish Two Fish, Red Fish Blue Fish' can be deconstructed
as a searing indictment of the narrow-minded binary counting system.
    -- Peter van der Linden, Expert C Programming, Deep C Secrets

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