Re: [Summary-Talk] Grouping/Aliasing

[Jason Linhart <jason@xxxxxxxxxxx>]

There is a different way this is normally done. When you make the media
placements you can tell them what URL the ad should direct them to. Add
a query string to the URL, so they go to something like
<http://your.domain.com/?src=blue>, instead of to the normal home page
URL. For each campaign you change the "blue" portion of the URL to some
other word. Then you can configure "Campaign tracking tag" to "src" and
get information on each ad campaign in the Details : Campaign report. 
This feature requires Summary Plus, SP Lite, or SP.

Jason


John wrote:
> 
> Here is a good example. Say I you place a banner ad on
> a website. The ad is run of site (ROS). It is
> difficult to get an handle on visits from the ad
> placement since it is reported in Summary by pages
> rather than website. You might be getting hundreds of
> click thurs but you have to count each website page
> the visit comes from since your visits might be across
> dozens of pages from that one website. If the Summary
> referring domain report is 10 pages long, this makes
> it difficult to track visits from this ad placement.
> 
> How can I aggregate all the visits from this ad
> placement from one whole website (rather than various
> pages in that website) in one place or report. This
> would be a huge benefit to anyone managing media buys.

-- 
Jason@xxxxxxxxxxx
--
Dr. Seuss books . . . can be read and enjoyed on several levels. For
example, 'One Fish Two Fish, Red Fish Blue Fish' can be deconstructed
as a searing indictment of the narrow-minded binary counting system.
   -- Peter van der Linden, Expert C Programming, Deep C Secrets
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