Re: [Summary-Talk] Grouping/Aliasing

[John <jd65451@xxxxxxxxx>]

Jason

Thanks for the suggestion. I will give it a go.

Do you every have training or conferences around
Summary. I was at the Web Analytics Boot Camp in DC
two weeks ago and found it worth while.

Just wondering.

JD


--- Jason Linhart <jason@xxxxxxxxxxx> wrote:

> There is a different way this is normally done. When
> you make the media
> placements you can tell them what URL the ad should
> direct them to. Add
> a query string to the URL, so they go to something
> like
> <http://your.domain.com/?src=blue>, instead of to
> the normal home page
> URL. For each campaign you change the "blue" portion
> of the URL to some
> other word. Then you can configure "Campaign
> tracking tag" to "src" and
> get information on each ad campaign in the Details :
> Campaign report. 
> This feature requires Summary Plus, SP Lite, or SP.
> 
> Jason
> 
> 
> John wrote:
> > 
> > Here is a good example. Say I you place a banner
> ad on
> > a website. The ad is run of site (ROS). It is
> > difficult to get an handle on visits from the ad
> > placement since it is reported in Summary by pages
> > rather than website. You might be getting hundreds
> of
> > click thurs but you have to count each website
> page
> > the visit comes from since your visits might be
> across
> > dozens of pages from that one website. If the
> Summary
> > referring domain report is 10 pages long, this
> makes
> > it difficult to track visits from this ad
> placement.
> > 
> > How can I aggregate all the visits from this ad
> > placement from one whole website (rather than
> various
> > pages in that website) in one place or report.
> This
> > would be a huge benefit to anyone managing media
> buys.
> 
> -- 
> Jason@xxxxxxxxxxx
> --
> Dr. Seuss books . . . can be read and enjoyed on
> several levels. For
> example, 'One Fish Two Fish, Red Fish Blue Fish' can
> be deconstructed
> as a searing indictment of the narrow-minded binary
> counting system.
>    -- Peter van der Linden, Expert C Programming,
> Deep C Secrets
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